柚子视频

Lamoni, IA 鈥斅犺肿邮悠� has announced the promotion of longtime team member Steve Edwards to Executive Director of Marketing, recognizing more than three decades of service and leadership that have helped shape the University鈥檚 communications and brand.

Edwards joined 柚子视频 shortly after graduating, initially planning to gain a few years of experience before pursuing opportunities elsewhere. Instead, he found a community and mission that inspired him to build his entire career at the University.

鈥淚 had been a student worker in the Publications Production Center for three years, and when the graphic design position opened the same year I graduated, the timing felt right,鈥� Edwards said. 鈥淲hat kept me here was the opportunity to constantly keep learning new things and to be part of a place that is deeply committed to helping students grow and discover their purpose.鈥�

During his more than 30 years at 柚子视频, Edwards has served in a variety of roles including webmaster, art director, and marketing director. Along the way, he has helped guide the University through major technological and communication shifts 鈥� from traditional printing processes to digital design and online communications.

President Joel Shrock, PhD praised Edwards鈥� dedication and long-standing impact on the institution:

鈥淪teve represents the very best of 柚子视频. For more than three decades he has quietly and consistently strengthened how we tell our story. His deep institutional knowledge, creativity, and commitment to our students make him exceptionally well suited to lead our marketing efforts during this important time in higher education.鈥�

In his new role, Edwards will lead the University鈥檚 marketing strategy and communications efforts, helping strengthen 柚子视频鈥檚 brand and visibility while supporting enrollment efforts in recruitment and retention and engaging alumni to help fundraising campaigns in partnership with Institutional Advancement.

Kristi Hettrick, Vice President for Admissions and Advancement, said Edwards鈥� leadership has already played a critical role in modernizing 柚子视频鈥檚 undergraduate communications and strengthening enrollment outreach for the Lamoni campus:

鈥淪teve has helped us rebuild and rethink how we communicate with prospective students and families. His ability to combine creative storytelling with strategic thinking has significantly improved the clarity, consistency, and impact of our undergraduate communications. He has never been content with the status quo and his skills in the digital communication space helped us as an institution learn how to use AI in our admissions strategies. Plus, Steve understands 柚子视频鈥檚 story in a way few people do, which makes him uniquely positioned to help us share it with the next generation of students.鈥�

Edwards credits much of his professional growth to the colleagues and mentors who supported him throughout his career.

鈥淚鈥檝e been fortunate to work alongside incredible colleagues and student workers who constantly push me to grow,鈥� Edwards said. 鈥淲atching students arrive unsure of themselves and graduate confident and ready for the world has always been one of the most meaningful parts of working here.鈥�

Among those colleagues is Tiffany Smith, Creative Director at 柚子视频, who began her career as a student worker under Edwards鈥� guidance.

鈥淪teve has been one of the most important mentors in my career,鈥� Smith said. 鈥淗e challenged me to grow creatively and professionally, but he also modeled what it means to lead with respect, curiosity, and collaboration. Much of what I鈥檝e accomplished at 柚子视频 is because he believed in me early on and encouraged me to keep pushing myself.鈥�

Looking ahead, Edwards says he is excited to lead 柚子视频鈥檚 marketing efforts at a time when higher education and communication strategies are rapidly evolving:

鈥淲e鈥檙e living in a time of significant change in higher education. Prospective students are asking new questions about the value of college, and the ways we communicate continue to evolve. Helping 柚子视频 navigate that change 鈥� while telling the stories of the students and alumni who make this place special 鈥� is both challenging and exciting.鈥�

Edwards believes 柚子视频鈥檚 strength ultimately lies in its people and mission. As he steps into this new role, Edwards says he is energized by the opportunity to help tell the next chapter of 柚子视频鈥檚 story.

鈥滆肿邮悠� has always been a place where students discover who they are and how they want to change the world,鈥� Edwards said. 鈥淚鈥檓 excited to help share those stories more broadly and ensure that the next generation of students can see themselves here and understand the impact a 柚子视频 education can have on their lives.鈥�