The èÖ×ÓÊÓÆµ brand is not just about the shield or blue & gold. Learn about our identity.
The èÖ×ÓÊÓÆµ graphic identity has grown and evolved over the university’s 125-year history. This page represents the most accurate and up-to-date graphic representation of the brand.
Download The èÖ×ÓÊÓÆµ Identity ManualèÖ×ÓÊÓÆµ’s main logo represents the university in all aspects, so it is critical to use it correctly and consistently. The logo is made up of two components; the shield and the wordmark. Within the shield is a large “Gâ€� reminiscent of the “Gâ€� found on campus at Big G Lake. The wordmark consists of two parts, “èÖ×ÓÊÓÆµâ€� and “1895â€� the year of the university’s founding. The typeface used for the wordmark has been customized and is unique. Do not attempt to recreate the wordmark.
This two-color horizontal version is èÖ×ÓÊÓÆµ’s primary logo and should be used in most applications. Reverse versions are also available.



